Wal-Marts has signed a deal to buy the brand and will also invest in water purifiers, the Wall Street Times reported Thursday.
The acquisition would give the retailer a presence in more than 70% of the U.S. market and could add as much as $300 billion to its global revenue, according the Times.
Wal-Men’s plans to invest in the water purification business are in line with its strategy of diversifying its products and services.
The company has long relied on selling appliances and cleaning supplies to consumers.
More from the Times: Wal-mart, the largest U.s. retailer, will use the money to buy other water purifying and filtering equipment that it plans to sell to retailers, including Whole Foods Market and Walmart, and expand the number of suppliers of water and wastewater services in the U., the company said.
Walmart already has about 1,600 stores in 26 countries and plans to open 1,400 more stores by the end of 2020, the Times reported.
A Wal-Store spokesperson said in a statement to the newspaper that the deal will be announced “in due course.”
Wal-Mart, the world’s largest retailer, is one of the fastest-growing U. S. businesses, according a Bloomberg survey.
It plans to add another 2,000 to its 1,700 stores by 2020.